PGPCME: About the course

The PGPCME is a course for those with an entrepreneurial bent of mind, who want to start something in the Communications industry of their own. It’s a relatively new course, started in 2007, and the first batch has been doing extremely well.

In a gist, it’s a very different course from the traditional courses. Passouts will join small startups and help companies with business development, and innovations – this is not a traditional marketing / account planning job that we’re looking at here. There is a continuous internship programme – wherein students have helped businesses identify new revenue streams within three months of joining accross verticals – systems, product and customer relations. The industry mindset towards this programme is changing for the better, with more people open to accomodating ‘innovators’ on their payroll.

Delving deeper into the course, it basically looks for self-made and dynamic individuals who aspire to carve a niche in the communication management and yes, start novel communication ventures. The course canvas is painted with a million shades and it’s a different picture for each individual.

One has brand management, strategic planning, marketing communication, public relations, event management, corporate venture management, media and communication – all delectably dished out. One can either choose to specialise in what one’s ardently passionate about or can feast on a little bit of everything too. The latter is popularly known as the Pick & Choose Mosaic alternative.

There are certain unique features that add grand flavors to the course. There’s something called the Continuous Internship Programme- Yes, It’s the regular internship programme. The differentiating factor being the fact that we continue working on our assigned project at MICA EDC aswell along with a tagged mentor. Two months in the site and eight months from MICA. At the end one delivers the project with strategic planning for its implementation and three year projections. This aspect definitely gives immense practical exposure. Then we got the International Immersion (Students of the first batch went to the University of Essex, UK) as well as Rural Immersion and students have the freedom to opt for what would suit them.

The first batch (2007 admits) is yet to roll out but they have received tremendous feedback from the communication industry and the maiden batch boasts of celebrities already. Shiladitya Bora is the dad of Fulmarxx- that aims to be a very brilliantly crafted film making botique and there are few other ventures like ‘Think Yuva’ churned out already. Yes, placements are a part of the deliverable package.

Charmed? Check out the admission procedure to the PGPCME here.

Objectives of the Programme:

• To develop fast-track executives as entrepreneur leaders and catalysts equipping them with global perspective and contemporary knowledge
• To instill a spirit for creative thinking and generating original or innovative solutions
• To provide wide range of career options with flexibility for moving across different industry segment in communication sector as entrepreneurial professionals
• To help students identify opportunities into business models and business entities through Venture Incubation Programme
• To help organisations deal with emerging challenges and attain sustainable growth by creating new products, new markets and systems in the communications domain.

So what type of people would fit into the PGPCME? Anyone who is passionate about the Communications Industry, anyone who would like to start something of their own.

The classes for the PGPCME are held are the Gujarat Law Society campus in a central location in Ahmedabad. A laptop will be provided to students of this course. There are plenty of details on the PGPCME on the MICA website here.

Fees:

Programme cost: 3.25 lacs (includes tuition fees and study material cost)
Lodging and boarding: Rs. 1, 27,500 toward lodging and boarding .

If you decide to go in for an International study programme, the extra cost would be borne by you.

Loan Facilities:

Bank of India and Corporation Bank will be providing loans for the full amount of Programme Cost.

Accommodation:

Being a non-on-campus course, the students of the PGPCME will be staying outside campus. However, MICA will help you in arranging  hostel accommodation.  The accommodation will be on the basis of two/ three persons sharing depending upon the size of the room in a flat.  The hostel facilities in each flat will include TV, washing machine, wi-fi internet connectivity, refrigerator, sitting and study area equipped with essential furnishing.  You will also have 24 hours hot/cold water for bath and all the three meals.  24 hrs security arrangement and complete maintenance services will also be provided.

The charges will be Rs. 8500 per month per person including all the meals and other facilities. In view of this you are advised to  pay Rs. 42500 toward first installment of the Hostel accommodation for 5 months. Cost
for to and from Hostel to City Centre and return will have to be borne by you.

Related Links: The PGPCME || Admission procedure ||  Placements || Official Link || All posts

If you have any queries, please mail us at micampaign@mica.ac.in

~ by micampaign on November 13, 2008.