So, what actually IS MICA?

MICA = Mudra Institute of Communications, Ahmedabad.
MICA is a pure marketing-oriented business school, offering courses in Communications and Communications Management.

Conceptualized in the year 1991, it started off as an institute to train professionals for the advertising industry, but soon started to train professionals in related fields – marketing research, media planning and now, brand management. Today MICA’s courses provide training in integrated marketing communication – understanding the consumer, the marketplace, and how to best get business solutions.

While associated with ‘advertising’ and ‘media’ for a long time, MICA has now grown to become a marketing school. Using a number of innovative techniques, such as urban customer studies and Indian Film appreciation, MICAns are able to understand the consumer better than most, and are widely respected in their respective fields.

Granted, MICA does not focus too much on Finance, Operations or HR. We have consciously chosen to tread only along the marketing path and we’re doing exceptionally well here. Check out some of our recruiters, and how some MICAns are doing in their fields. Some of you might be concerned about the average pay packages and highest salaries. MICA has among the best infrastructure in the country for any BSchool, you may want to check it out here.

MICA has many courses, the flagship being the two-year PGPCM. Check out the courses here, and see which one appeals to you the most.

Apart from world-class marketing education, MICA offers a number of committees and events to keep students busy and creatively occupied while on campus.

Check out the official website of MICA here.


~ by micampaign on July 20, 2008.

One Response to “So, what actually IS MICA?”

  1. Thank you for this important information. Could you please tell me what kind of treatment/ importance does MICA give to entrepreneurship and whether or not does it have a cell or committee dedicated to it.

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