RCM: About the course

The Post-Graduate Programme in Retail Communications Management is aimed at those with particular interest in the Retail industry. It was incepted in 2005, and is a one-year programme. Graduates with work experience are preferred for the course.

As part of the retail course, students can undergo an international yatra, where they travel to other parts of the world to study retail formats there. Past batches have gone to London, Paris and Dubai. A domestic retail yatra follows, where students will be going to Tier 1, 2 and 3 cities for two weeks.

Regular retailers include Pantaloons, Reliance Retail, Technopak, Infiniti Retail, etc. In 2008, the average salary was 5.5 LPA, with two international placements in Dubai and Muscat. The placement in Muscat fetched 250 Omani Riyals. The highest domestic offer was 9 LPA, offered by Zensa Technology.

The batch size is typically 20-25.

Fees are 4.5 lakhs including hostel, food, internet, library, recreational facilities, etc. If the student opts for the international yatra, he will have to pay an extra 1.5 lakhs. Full loan facilities are available.

Related LinksThe RCM || Admission procedure || Placements || Official Link || All posts

If you have any queries, please mail us at micampaign@mica.ac.in

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~ by micampaign on November 14, 2008.

2 Responses to “RCM: About the course”

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